If your slogan tells a story, like some of the examples I share at the end, it can become an integral part of your marketing and brand. Actually creating a tagline can be a difficult process, or it can be incredibly easy. It really depends on your creativity and if inspiration happens to strike.
That said, inspiration tends to strike those in motion. The idea is to envision where you want yourself and your business to be in years.
But if you start treating it as if your dreams are already achieved from day one, you have a much better chance of getting there. For help during this process, click the button below to get my business tagline worksheet where you can write in the answers to these questions as you read this guide!
Get My Business Tagline Worksheet. Ask yourself: What do you want people to feel when they think of your business? It could be a simple emotion, like happiness or pride. My worksheet includes all 27 human emotions to help you decide what you want your customers to feel. Click the button below to grab it now! At this point, you know where you want to be, what you stand for, and how you want your customers to feel. The next step is to create your tagline! You want to make your customers smile at least once every day when they pull out their favorite mug.
You get the idea. I created these by visualizing the feeling I want my customers to have when they see one of my mugs, then used a little creativity to capture that feeling in a few words. Also, we will share with you a three-step plan to create an effective tagline, plus 20 examples of great taglines to inspire you. Finally, we will go over a list of online tagline generators you can use to make coming up with a catchy tagline easy.
Slogans and taglines are both short statements that communicate what a brand is all about. So, while a company may have different products with different slogans, its tagline remains the same. It can directly impact your business growth and bottom line. Here are ways a tagline or slogan can do this. And that competition can be quite fierce. How do you stand out in the market amidst this fierce competition?
Differentiation is your answer. What better way to differentiate your business from the competition than with a memorable tagline? A tagline will make your target audience remember you before thinking of any other business. Thus, whenever they need a product you sell or a service you provide, you will come to their mind first.
A tagline or slogan makes your business easily recognizable in your industry. So, invest some creative resources in getting a tagline for your business. If you can get your customers to not just like your product, but also trust your brand, you have won yourself, loyal customers. Trust is what makes your customer buy your newest products without asking too many questions or giving much thought to other alternatives out there.
You need to build credibility and loyalty around your brand so that your customers can trust you. One of the ways to do this is to create a tagline. A tagline or slogan gives your audience an emotional connection with your brand, thus making them feel like they know you.
This is what sets you apart from other businesses in your industry. Did you know that people are more likely to patronize your brand if they know exactly what your brand stands for? People make buying decisions based on the value they think they are getting from your product or service. This explains why you prefer one brand of toothpaste over others, even though there are no significant differences. Value is mostly perceived. A tagline, unlike other marketing efforts, helps you give your audience this perception.
For example, Businesses A and B sell the same type of product and Business A has a tagline that makes it easy for its audience to perceive the value of its product. For your business to succeed, your employees must work with you to provide value to your customers.
When they do, your business will enjoy a smooth sail to success. But for that to happen, you need to create a company culture where everyone — from the greatest to the least — feels involved, and has a sense of purpose. The most challenging part of coming up with a business tagline is the ideation stage.
Once you have a solid idea of what you want, the rest is history. Here are 3 practical steps that will help you create a tagline that will connect your brand to your audience. Identifying your business goals is the very first step to creating a memorable tagline.
As such, you need to get them right. Project 5 to 10 years into the future. A tagline is a punchy phrase consistently linked with your organization. Good taglines evoke emotion. Consider these examples:. But what if they tried to say what they really mean, which is that they want donations?
There is an art to writing a good tagline that goes beyond the rules. If that can be done in one word, use just one. Note: This post was originally published on April 14, and has been updated with the latest guidance. Register for my free on-demand workshop below. Thanks, Pamela! Amy, I agree! I got so much more than graphic design when Pamela did a new logo for us. Love the tagline info here. Great post! This is an amazing article.
First of all, I never had a tagline and never thought about its importance. Now you have not only explained why I should have one, but also how to create it. It took me 2 minutes to relize what should my tagline be. Thank you! This is truely awesome. I never thought of tagline importance. Thanks Pamela Wilson, for the great info.
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